Impact Storytelling

Impact Storytelling is a practical, interactive workshop for impact-led organisations who want to uncover, shape and share stories that drive action.

Whether you’re telling your founder story, pitching for funding or amplifying community voices, you’ll learn how to communicate with greater clarity, authenticity and impact. You’ll explore why stories work, what makes a strong narrative, and how to apply simple frameworks to your own work.

Delivered in partnership with Pioneers Post, by experienced editors and trainers Julie Pybus and Anna Patton.

How this course will help you:

• Understand why storytelling works, and how it can strengthen your communications strategy.
• Practise practical story frameworks, with examples from real social enterprises.
• Develop a draft founder, brand or beneficiary story you can keep building after the session.
• Learn how to adapt stories for fundraising, brand building, media and social media.

What you will learn:

• The science and psychology of why stories work
• Key components of a strong story and narrative frameworks
• Three concepts to guide any social impact story (and apply them to yours)
• Linking storytelling to organisational strategy
• Putting principles into practice for fundraising, brand and communications
• Tools and resources to keep supporting your communications

Who should attend

This course is ideal for:

• Communications officers and managers at social enterprises

• Solo entrepreneurs and founders

• Senior leaders responsible for comms or brand building

• Volunteers or board members involved in promoting your venture

• Anyone in the social enterprise sector looking to strengthen how they tell their impact story

Whether you’re just starting out or want a refresher with a social impact lens, this course is for you.

Course facilitators

This workshop is delivered in partnership with Pioneers Post.

Julie Pybus is editor of Pioneers Post, as well as an editor and copywriter for social sector clients, with 25 years’ experience in this field. She trained as a magazine journalist, and her work has always been grounded in the principles of solutions journalism – exploring how society’s challenges can be tackled, sharing knowledge, and inspiring others to take action.

Anna Patton is associate editor and training lead at Pioneers Post, as well as a freelance writer and communications adviser for social purpose organisations. She is an accredited trainer of solutions journalism, and a fellow of the On Purpose programme.

Julie and Anna have worked together for many years to train social entrepreneurs, journalists and content creators in effective storytelling for social change.

About Pioneers Post

"Pioneers Post is the independent news network for the global impact community. Over two decades, we have established ourselves as the essential source of intelligence and insight for pioneers across the impact economy, from social entrepreneurs and impact investors, to changemakers working across business, civil society, philanthropy, government and public services. We are committed to 'solutions-led' journalism – and we’re a social enterprise ourselves, aiming to connect, challenge and inspire changemakers around the globe.

Our experienced journalists and editors run events and workshops to help social entrepreneurs, business leaders and impact investors to craft a strong story and ensure it is heard. We also provide training in solutions/impact journalism to media professionals and young storytellers.

All facilitators bring a unique mix of journalism, communications and lived experience in the social enterprise sector."

Location

This workshop takes place live online via Zoom.
Joining details will be emailed to you in the run up to the workshop.

Book now:

Book your place immediately with a credit or debit card via Ticket Tailor. We'll send you a booking confirmation and joining information right away (check your spam too).

Please note our terms and conditions: we can offer a full refund provided you give us at least 7 days’ notice (within 7 days you can substitute the participant for someone else).

Please only request an invoice if absolutely necessary and if it is for an amount over £500.

If you have any questions about the course or the booking process please contact us by clicking 'Manage tickets' on the right, then 'Contact the organiser' at the bottom of the box, next to the School for Social Entrepreneurs logo.